When you have just written a book and wish to prepare for a book launch. It is an interesting and exhilarating time because you wish to share your work with the world. This blog will help you write the press release on how to inform people for the book launch. It will help create the excitement for your recently released book and it will also show why authors need a media release.
The question why authors need a media, or press release is an interesting one. But you should know what a press release is. A press release is a formal announcement that is sent to media organisations and public forums to notify people about the new book and generate a buzz. A press release could help the author to get attention as an author. Authors get mentioned in newspapers/ magazines and the book garners interest. It could also help in getting your book reviewed in the newspaper column. It helps self-published/ indie authors to introduce their work to readers.
Other ways to increase the author network is through the author website, mailing lists, and sharing on your social media network, but a press release helps to attract people who are not a part of your inner circle. A press release helps to keep people in the loop.
A well written press release has to grab the attention of the reader. It should enumerate why people should read a particular book and what is so special about a book and other basic information about the book for selling and distribution.
You need to find an ingenious way to pitch your book and use it as a hook to draw people in. An author story, an eerie setting is sure to attract people.
So, the relevant question here is what is a press note format? A press release follows a specific press release format for a reason.
A press release needs to be at least 400 to 500 words and it must be ideally one page. You also need to give your name, address, phone number, email and website. You need to list the publication date for your book in the press release. It should state: ‘’For immediate release’’
The media release, or press release headline should be catchy and hook the readers. The city and state should be in capitals. The body content of the press release should introduce your book in a compelling manner. The second paragraph should include a detailed description of the book. The third paragraph should include the endorsements, praise or quotes from the book. The fourth paragraph will guide the readers on buying the book. A good quality image of the book cover should be added to this note, along with the author’s photo if possible.
You need to conclude with the author bio which means a note about the author in third person. It would help people to know the face behind the book. A press release doesn’t need to be shared only to announce or promote book launches. They help to announce new products or to update an existing product. They are also shared to announce mergers and such critical, corporate events. They also update us about location, date, time and other specifications about an event. They are used to announce awards and recognitions, and can provide significant media coverage to an individual and an organisation.
Press Release
A basic press release can be customised for any kind of announcement, be it for a product, a book, a merger, an opening, new businesses or any other news worthy element.
Company Logo, Or Book Name for Authors/ Companies
For Immediate Release
Headline
A catchy punchline to introduce a book, product, or a company for which the press release is being customised. It should be not more than 100 characters.
Date Line
This is an introduction for the announcement.
Lead Paragraph
The lead paragraph must summarise the following W’s: who, what, when, where and why. It could be a significant overview of the paragraph.
Body Content
The body content is an expansion of the lead paragraph with key points. This section should be well-crafted and engaging.
Quote
This could include endorsements, quotes from the book, in case the press release announces a book launch, a product, a merger, or updates an existing product.
Supporting Information
It should provide clear information/ statistics about what the press release is notifying and include as much information as possible, but continuing to be relevant for the subject/ announcement/ occasion.
Call to Action
It entails the reader on what action they wish to take. The call to action should be made clear and compelling. Example: Act now, before stocks last.
Boilerplate
It should include background information about the organisation or the book which is going to be released.
Contact Information
Name
Title and Phone number
Summing up whether the press release is about a great book, a product, an update on a product, or a merger, a press release is important to generate buzz, to inform the audience and to engage and entice readers. It is about making people take a call to action regarding the aforesaid product.
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