Tips to Find the Right Audience for Your Book

Are you writing a book for the first time, and do you wish to be known as a bestselling author? Then, read this blog to find the right audience for your first book. There are multifarious steps to follow to make your book reach the right people and that means the right audience. An audience is a group of people with a fixed demographic and reading habits and that means they could be young adults, adults, or children. Keep in mind the following tips to find readers who can read your book.

Here are the tips to find readers for your book: 

• The most likely book audience for an author: The author must think of readers who would wish to read his/her book. Things for author branding include your book cover, the style of writing, font size, title metadata can decide an author’s audience. The book should speak to the readers. It will help to find an audience for your book. 

• You need to grow your audience: You need to think of secondary markets for your book marketing strategy. For instance: A book written to help manage anger, or to manage things at work will be focused on adults at work. You need to figure out what could be five markets for your book. 

• Identify the books that have been written in a similar style: You need to find out other books that have been written in a similar style. You need to make a list of books and authors. You should know which authors you are competing against. It will help to know your readers. 

• Social Media Promotion for Book: Now, that you know the readers. You need to identify them on social media and promote the book. You also need to know user demographics, prevailing trends and tastes of readers such as a genre becoming more popular. Another one is to become popular with reading groups/ communities online through Goodreads audience targeting. Targeting could be by genre, location and gender. You need to run an ad on Goodreads to help readers who would like reading your book. 

• You need to find other channels: Searching on Google would help you reach online communities of readers, and other reading groups and their preferences/ tastes. You can check out articles by bestselling authors to connect with readers, and post blogs on guest sites to make readers read your book. 

• Build your platform: You need to create an author website that includes the order, link to the pre-order book, book launch audience marketing so that readers are excited about the book, and the book launch, so the audience knows when it reaches the market. You also need to engage with the audience on social media pages to connect with them such as podcasts, live interviews and blog posts to create a buzz, before it goes live.

• Importance of an Amazon Book Page: The page of your book is an extension of your brand as an author. Your reader engagement strategy must be specific and driven. It will help attract the right audience through genre- based marketing which means tailoring the efforts of marketing, so that the book can resonate with them such as fantasy, romance, thriller, or horror. The target audience must be marketed by focusing your market on specific readers. It helps to know reading habits and interests. Then, you need to choose a cover that immediately ropes readers towards the book. You also need to create a blurb and social media content to engage with the readers based on the themes of a book.

Now, once you set on identifying the book readers, you need to leverage social media for book giveaways and contests to make the readers excited about your book. This is called a book funnel strategy. It is either to offer the signed copy of the book to winners, or to give a discounted version to make the readers grab on to the book. It is to create a sense of urgency and to garner people towards the book. In short, the content marketing for authors should ensure it is accessible and engaging. It should tie in with the book marketing objectives. A community and an author brand must be created for the book to work. 

Summing up, authors need to use visuals, evoke emotions in readers, use intriguing quotes from books consistently to educate, entertain and inspire followers and readers for the readers to be invested in the author’s work. 

Social media is an author’s arsenal for community engagement and to build connections for a lasting impression and to connect with the audience. Building a strong online presence can transform social media into a tool to connect readers, writers and influencers for a community of literature. 

Authors can use reels, videos, and posts, as well as podcasts to talk about his/ her work and connect with his audience. It can help create a sense of loyalty and community of readers, if authors provide free chapters, bookmarks and events to connect with each other. 

Besides, these readers can be invited to become subscribers to the author website. It can build a meaningful connection with the audience. These tips can go a long way to ensure long- term success with readers.